Work

Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing

Year: 2008

Type: article

Source: Social Marketing Quarterly

DOI: 10.1080/15245000802103575

Authors: Alan Andreasen, Nancy Lee, Michael Rothschild

Language: English

Topic: Public Health Policies and Education

Subfield: General Health Professions

Field: Health Professions

Domain: Health Sciences

Open Access status: closed

OpenAlex ID: W2033305749

FWCI: 1.288

Cites:

Cited by: 11

Related to: 10