Work

Overall corporate strategies for new product programs

Year: 1985

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(85)90037-9

Author: Robert G. Cooper

Institution: McMaster University

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2033369882

FWCI: 16.24

Cites: 18

Cited by: 82

Related to: 10