Applying the technology acceptance model in a two-country study of SMS advertising
Year: 2014
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Alexander Muk, Christina Chung
Institutions: Texas State University, Ramapo College
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2033490146