Analyzing Sales-Mix Profitability
Year: 1992
Type: article
Abstract: While hotels have used yield management to good advantage to boost revenues, that technique does not consider profitability of various market segments. Profit analysis by segment is a step beyond yield management that can help add dollars to the bottom line
Author: W Quain
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2033616232
