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Analyzing Sales-Mix Profitability

Year: 1992
Type: article
Abstract: While hotels have used yield management to good advantage to boost revenues, that technique does not consider profitability of various market segments. Profit analysis by segment is a step beyond yield management that can help add dollars to the bottom line
Author: W Quain
Language: English
Open Access status: green
OpenAlex ID: W2033616232
FWCI: 2.405
Cites: 1
Cited by: 25
Related to: 10