Work

Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2006.04.004

Authors: SuJin Yang, JungKun Park, Jihye Park

Institution: Purdue University West Lafayette

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034104166

FWCI: 6.335

Cites: 66

Cited by: 39

Related to: 10