Work

A model of internal marketing for building and sustaining a competitive service advantage

Year: 1995

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1995.9964328

Author: Richard J. Varey

Institution: University of Salford

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034359458

FWCI:

Cites: 38

Cited by: 67

Related to: 10