Work

Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy

Year: 2010

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2010.02.005

Author: Vikash Naidoo

Institution: Deakin University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2034511280

FWCI: 31.49

Cites: 85

Cited by: 565

Related to: 10