Work

An Approach to the Evaluation of Deception in Television Advertising

Year: 1974

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1974.10672556

Authors: James E. Haefner, Steven E. Permut

Language: English

Topic: Ethics in Business and Education

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034582960

FWCI:

Cites: 16

Cited by: 6

Related to: 10