Work

The Product Life Cycle: Analysis and Applications Issues

Year: 1981

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298104500408

Author: George S. Day

Institution: University of Toronto

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034600246

FWCI: 8.745

Cites: 35

Cited by: 413

Related to: 9