Work

Making SWOT Analysis Work

Year: 1989

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/eum0000000001042

Authors: Nigel Piercy, William Giles

Institution: Cardiff University

Language: English

Topic: Strategic Planning and Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2034922972

FWCI:

Cites: 1

Cited by: 168

Related to: 10