Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation
Year: 2008
Type: article
Source: Industrial Marketing Management
Authors: Kwaku Atuahene-Gima, Luigi M. De Luca
Institutions: China Europe International Business School, Aston University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2034959209