Work

Standardization versus adaptation of international advertising strategies: Towards a framework

Year: 1997

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569710176646

Authors: Nikolaos Papavassiliou, Vlasis Stathakopoulos

Institution: Athens University of Economics and Business

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2035898662

FWCI: 1.805

Cites: 77

Cited by: 139

Related to: 10