Work

Exploring the in‐depth interview as a qualitative research technique with American and Japanese firms

Year: 1996

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509610182913

Author: Len Tiu Wright

Institution: University of Birmingham

Language: English

Topic: Focus Groups and Qualitative Methods

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2035925394

FWCI: 1.617

Cites: 8

Cited by: 51

Related to: 10