Work

A Theoretical Explanation of the Cost Advantages of Multi-unit Franchising

Year: 2013

Type: article

Source: Journal of Marketing Channels

DOI: 10.1080/1046669x.2013.747859

Authors: Vinay K. Garg, Richard L. Priem, Abdul A. Rasheed

Institutions: Missouri State University, Texas Christian University, The University of Texas at Arlington

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2036065884

FWCI: 4.998

Cites: 74

Cited by: 25

Related to: 10