Work

Do Online Services Contribute to Establishing Brand Equity Within the Retail Banking Context?

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Relationship Marketing

DOI: 10.1080/15332667.2011.596466

Author: Mohammad Ahmad Al-Hawari

Institution: University of Sharjah

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2036069640

FWCI: 0.586

Cites: 62

Cited by: 21

Related to: 10