Work

The Role of Competitive Alternatives in the Postchoice Satisfaction Formation Process

Year: 1996

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070397251003

Authors: C. DroGe, D. Halstead, R. D. Mackoy

Institutions: Michigan State University, University of Tennessee at Chattanooga, Butler University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2036244682

FWCI: 0.691

Cites: 59

Cited by: 18

Related to: 10