Work

Marketing to older consumers: a handbook of information for strategy development

Year: 1993

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.30-5096

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2036438596

Cites:

Cited by: 110

Related to: 10