Work

Marketing and production capacity strategy for non-differentiated products: Winning and losing at the capacity cycle game

Year: 1999

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(98)00023-8

Authors: James A Dearden, Gary L Lilien, Eunsang Yoon

Institutions: Lehigh University, Pennsylvania State University, University of Massachusetts Lowell

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Pennsylvania State University

OpenAlex ID: W2036475271

FWCI: 2.405

Cites: 32

Cited by: 31

Related to: 10