Work

Using Cognitive Schema Theory in the Development of Public Relations Strategy: Exploring the Case of Firms and Financial Analysts Following Acquisition Announcements

Year: 2003

Type: article

Source: Journal of Public Relations Research

DOI: 10.1207/s1532754xjprr1502_2

Author: Jerome C. Kuperman

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037150644

FWCI: 5.236

Cites: 88

Cited by: 59

Related to: 10