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Iskra power tools: A case study in international marketing strategy

Year: 1992

Type: article

Source: European Management Journal

DOI: 10.1016/0263-2373(92)90074-e

Authors: William Fischer, Per Jenster, Robert Howard

Institution: International Institute for Management Development

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037229521

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