Work

Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

Year: 2010

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/02651331011058590

Authors: Steven Pike, Constanza Bianchi, Gayle Kerr, Charles Patti

Institutions: Queensland University of Technology, University of Denver

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037294245

FWCI: 38.51

Cites: 51

Cited by: 326

Related to: 10