Perceived Persuasive Effects of Product Commercials and Public Service Announcements: Third-Person Effects in New Domains
Year: 1992
Type: article
Source: Communication Research
Authors: ALBERT C. GUNTHER, ESTHER THORSON
Institution: University of Wisconsin–Madison
Language: English
Topic: Media Influence and Health
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2037392659