Understanding the Memory Effects in Pulsing Advertising
Work
Year: 2015
Type: article
Source: Operations Research
Authors Ashwin Aravindakshan, P. A. Naik
Institution University of California, Davis
Cites: 68
Cited by: 20
Related to: 10
FWCI: 1.968
Citation percentile (by year/subfield): 91.45
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed