Work

Misplaced marketing

Year: 1999

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769910289523

Author: Herbert Jack Rotfeld

Institution: Auburn University

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2037673595

FWCI: 5.402

Cites: 2

Cited by: 26

Related to: 10