Work

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

Year: 2001

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560110694763

Author: John M.T. Balmer

Institution: University of Bradford

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037955438

FWCI: 29.58

Cites: 72

Cited by: 1,215

Related to: 10