Work

When Persuasion Goes Undetected: The Case of Comparative Advertising

Year: 1993

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379303000304

Authors: Randall L. Rose, Paul W. Miniard, Michael J. Barone, Kenneth C. Manning, Brian D. Till

Institutions: University of South Carolina, Drexel University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038012147

FWCI: 2.859

Cites: 36

Cited by: 61

Related to: 10