Work

Stratégies de marque et richesse des actionnaires: une approche financière du capital-marque

Year: 2004

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737010401900406

Author: Sophie Changeur

Institution: Institut de Recherche en Gestion

Language: French

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038613735

FWCI: 3.75

Cites: 38

Cited by: 31

Related to: 10