Work

Branding and relationships: Customer and supplier perspectives

Year: 2004

Type: article

Source: Journal of Financial Services Marketing

DOI: 10.1057/palgrave.fsm.4770121

Authors: Deirdre O'Loughlin, Isabelle Szmigin, Peter Turnbull

Institution: University of Limerick

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038849142

FWCI: 2.888

Cites: 32

Cited by: 33

Related to: 10