Work

Core value‐based corporate brand building

Year: 2003

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560310477645

Author: Mats Urde

Institution: Lund University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038900249

FWCI: 27.34

Cites: 69

Cited by: 456

Related to: 10