Work

Understanding the marketing concept as organizational culture

Year: 1997

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569710157089

Authors: Gregory B. Turner, Barbara Spencer

Institution: Mississippi State University

Language: English

Topic: Organizational Management and Innovation

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2039296346

FWCI: 0.788

Cites: 32

Cited by: 37

Related to: 10