Work

Dangerous territory: The societal marketing concept revisited

Year: 1985

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(85)90021-7

Author: John F Gaski

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2039437256

FWCI: 2.676

Cites: 12

Cited by: 54

Related to: 10