Work

Overcoming the barriers to market‐oriented product development

Year: 1995

Type: article

Source: Journal of Marketing Practice Applied Marketing Science

DOI: 10.1108/eum0000000003882

Authors: Wim G. Biemans, Hanne Harmsen

Institutions: University of Groningen, Aarhus University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2039934247

FWCI: 1.774

Cites: 50

Cited by: 51

Related to: 10