Work

Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective

Year: 2012

Type: article

Source: Journal of Personal Selling and Sales Management

DOI: 10.2753/pss0885-3134320110

Authors: Michael Ahearne, Adam Rapp, Babu John Mariadoss, Shankar Ganesan

Institutions: University of Houston, Clemson University, Washington State University, University of Arizona

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040050865

FWCI: 16.17

Cites: 2

Cited by: 72

Related to: 10