A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising
Year: 1991
Type: article
Authors: Judith A. Wiles, T. Bettina Cornwell
Language: English
Topic: Emotion and Mood Recognition
Subfield: Experimental and Cognitive Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2040079917