Work

Do we really understand business marketing? Getting beyond the RM and BM matrimony

Year: 2009

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620910966219

Authors: Jaqueline Pels, Kristian Möller, Michael Saren

Institutions: Universidad Torcuato Di Tella, University of Leicester

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040120428

FWCI: 10.63

Cites: 120

Cited by: 57

Related to: 10