Integrating technology readiness into technology acceptance: The TRAM model
Year: 2007
Type: article
Study design: Observational Study
Source: Psychology and Marketing
DOI: 10.1002/mar.20177
Authors: Chien‐Hsin Lin, Hsin‐Yu Shih, Peter J. Sher
Institutions: Yu Da University, National Chi Nan University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2040467573