Work

Hedging Your Bets and Assessing the Outcome

Year: 2007

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.44.3.516

Authors: Susan Jung Grant, Ying Xie

Institutions: University of Colorado Boulder, Washington University in St. Louis

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040563879

FWCI: 0.879

Cites: 18

Cited by: 13

Related to: 10