Work

The Development and Impact of Marketing Capabilities in Central Europe

Year: 2000

Type: article

Source: Journal of International Business Studies

DOI: 10.1057/palgrave.jibs.8490907

Authors: John Fahy, Graham Hooley, Tony Cox, Jozsef Beracs, Krzysztof Fonfara, Boris Snoj

Institutions: University of Limerick, Aston University, Budapest University of Economics and Business, University of Maribor

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Partnerships for the goals

Open Access status: closed

OpenAlex ID: W2040595608

FWCI: 17.64

Cites: 46

Cited by: 245

Related to: 10