Work

Wettbewerbsvorteile, mehrstufige Kundenanalyse und Kunden-Feedback im Business-to-Business-Marketing

Year: 1997

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-10743-9_10

Author: Bernd Günter

Institution: Heinrich Heine University Düsseldorf

Language: German

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W204068140

FWCI: 3.434

Cites: 13

Cited by: 17

Related to: 10