Work

Knowledge Development in Marketing: The MSI Experience

Year: 1988

Type: article

Source: Journal of Marketing

DOI: 10.2307/1251459

Authors: George M. Zinkhan, Paul N. Bloom

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040796545

FWCI: 3.049

Cites:

Cited by: 18

Related to: 10