Year: 2013
Type: article
Abstract: If throughout their life women and men are that not only different but unequal, we may suppose that women age differently and have to face structural disadvantages and discrimination accumulated in their lifetime. “Middle-aged” men are given attributes that are unrelated to their physical appearance, as maturity, charm, power, financial success. On the contrary, a woman is always expected to be youthful, beautiful and sexy. The importance of a permanently young and well-modeled body can be seen also as marketing strategies present in media productions which influences the construction of representations, images and women´s own subjectivity.
Source: Comunicação & Informação
Author: Maria Luiza Martins de Mendonça
Institution: Universidade Federal de Goiás
Language: Portuguese
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2040812971