Communication and Persuasion: Central and Peripheral Routes to Attitude Change
Year: 2015
Type: book-chapter
Source: Springer eBooks
Parent work: Schlüsselwerke der Medienwirkungsforschung
Authors: Franziska Marquart, Brigitte Naderer
Institution: University of Vienna
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2040993216