Work

The CRM behaviour theory – Managing corporate customer relationships in service industries

Year: 2010

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/dbm.2010.17

Authors: Michael Labus, Merlin Stone

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2041198665

FWCI: 3.15

Cites: 68

Cited by: 19

Related to: 10