A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
Year: 2000
Type: article
Source: Journal of Marketing Research
Authors: Christian Homburg, Christian Pflesser
Institutions: University of Mannheim, BASF (Germany)
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2041552174