Work

The effect of interactive marketing on commercial customer satisfaction in international financial markets

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858629510087391

Authors: Karen Maru File, Judith L. Mack, Russ Alan Prince

Institutions: University of Connecticut, Fairfield University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2043039775

FWCI: 2.147

Cites: 27

Cited by: 22

Related to: 10