Year: 2004
Type: article
Abstract: Despite its long tradition and well‐known contributions, corporate strategy research is yet far from being mature. This paper proposes an innovative framework that approaches the field from the theoretical perspective provided by complexity theory. We propose to see the corporate level of the organization as the driver, pacer and framer of the overall firm's evolution process. Drive is provided by the cognitive representation of the corporate fitness landscape that is implicit in the firm's corporate plan. Pacing is a consequence of the kind of strategic initiatives (‘search strategy’) developed by the company. Framing is achieved through the architectural design that the corporate level implements for the firm.
Source: European Management Review
Authors: Adrián Atilio Caldart, Joan Enric Ricart
Institutions: IESE Business School, ESE Business School
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2044205698