Work

What induces online loyalty? Online versus offline brand images

Year: 2008

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.06.015

Authors: Wi-Suk Kwon, Sharron J. Lennon

Institutions: Auburn University, University of Delaware

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044213151

FWCI: 18.26

Cites: 40

Cited by: 275

Related to: 10