Goal Setting and Goal Striving in Consumer Behavior
Year: 1999
Type: article
Source: Journal of Marketing
Authors: Richard P. Bagozzi, Utpal Dholakia
Institutions: University of Michigan, M&T Bank (United States)
Language: English
Subfield: Applied Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2044593836
