Work

Global branding and strategic CSR: an overview of three types of complexity

Year: 2009

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330910960816

Authors: Michael Polonsky, Colin Jevons

Institutions: Deakin University, Monash University

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044933638

FWCI: 23.06

Cites: 61

Cited by: 216

Related to: 10