Work

Marketing in an Emerging Consumer Society: Character Images in China's Consumer Magazine Advertising

Year: 1997

Type: article

Source: Asia Pacific Business Review

DOI: 10.1080/13602389700000006

Authors: Nan Zhou, Linming Meng

Institutions: City University of Hong Kong, Xiamen University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045431298

FWCI: 2.1

Cites: 30

Cited by: 13

Related to: 10